LOG Love Old Growth - Visual Identity for a Non-Profit

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Softwares: Photoshop and Illustrator.

Approach: I started the project by creating a mood board and a detailed buying persona for the non-profit. Next, I designed the branding board and the logo in Illustrator. The stationary set is an example of what would be sent to donors as a way to thank them for their donation. The final component of the design was creating a website mockup.

Results: A conscious design for a non-profit whose mission is to champion the preservation and protection of British Columbia’s old-growth forests for the well-being of present and future generations.